May 2010 Travel Industry NewsAs Featured in the May 2010 Travel Industry NewsletterLooking for travel information?Visit our official State of Michigan travel Web site at michigan.org, contact one of our travel counselors at 888-78-GREAT, or visit any one of Michigan's 14 Welcome Centers. Below, you'll find the latest tourism industry news, initiatives and awards, as well as the most up-to-date Travel Michigan program updates. Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Driving Tourism 2010 RecapIf you missed the Pure Michigan Governor's Conference: Driving Tourism 2010, you can view PowerPoint presentations from keynote speakers and breakout sessions at the links below:
michigan.org Web Site Updates for April 2010April 2010 michigan.org visits numbered nearly 1.1 million, a 17% increase over April 2009. Total 2010 YTD visits were up 28% over 2009.
Web traffic increased slightly during the month with spikes on the dates of the newsletter send (4/8/10, 4/22/10 and 4/27/10).
Visitors to michigan.org clicked to Michigan tourism business Web sites 447,913 times in April 2010, up 10% over April 2009.
Clicks gradually increased during the month. Peaks were reported on the send dates of the newsletter. With over 21,000 clicks, the highest day was Tuesday, April 27, the date of the “Spring Is In The Air” newsletter. The April 2010 click conversion rate was 34%, up from 32% in March and up from 29% last April.
Source: michigan.org Click report.
For more information, contact Gary Platte at (517) 335-1877. Lodging Occupancy in Michigan, Detroit and the United States for March 2010CHART 1, below, graphs the monthly occupancy rates of lodging properties in Detroit, Michigan, and the United States for the past two years, as reported by Smith Travel Research (STR). It illustrates that Michigan and Detroit trail the nation, in terms of hotel/motel occupancy rates.
However, CHART 2, below, graphs the month-to-same-month, one-year earlier percentage changes in occupancy rates for Detroit, Michigan, and the United States during the past two years. This chart clearly illustrates that since last September the recovery of the lodging industry in Michigan has been out-pacing the recovery of the lodging industry at the national level. Since November, Detroit has been recovering at even a faster rate than all of Michigan.
In March 2010, the most recent month for which data exist, hotel/motel occupancy in Michigan increased by 6.8%, as compared to the same month in 2009. Forty-five other states registered an improvement in occupancy rate when comparing March to one year earlier. Michigan’s hotel/motel occupancy rate for the month of March registered 44.8%, lower than the national hotel/motel occupancy rate of 57.9%. Only two states registered lower occupancy rates than Michigan in March, South Dakota (43.3%) and Wyoming (43.8%). With a year-to-date hotel/motel occupancy rate of 42.7% at the end of the third month of 2010, Michigan ranked 43rd out of the 50 states. The top three states in terms of year-to-date hotel/motel occupancy rates were Hawaii (70.8%), Florida (64.8%) and Arizona (61.5%). Occupancy year-to-date in the U.S. stood at 51.9%. Detroit’s hotel/motel occupancy rate for the month of March 2010 registered 50.2%, up from 44.6% a year earlier, for a month-to-same-month improvement of 12.7%. In this category, Detroit ranked higher than only one of the 25 largest U.S. Markets—Norfolk-VA Beach, VA (46.8%). Detroit’s year-to-date hotel/motel occupancy rate of 47.6% at the end of the third month of 2010 registered 11.7% higher than the 42.6% registered at the end of March 2009. As is typical, the overall U.S. year-to-date hotel/motel occupancy rate of 51.9% was lower than the year-to-date occupancy of the 25 largest U.S. Markets taken together (59.5%). March Lodging Occupancy in Michigan, Detroit, and the United States March Lodging Occupancy in Michigan, Detroit, and the United States
For more information, contact Lori Langone at (517) 241-6371. Attachments:
|
In This Issue IndexQuick LinksResources |
