Research

2007 Research and Review (PDF144mb)

2004 Advertising Evaluation and ROI Study (PDF 1.89Mb)
2005 Michigan Image and Advertising Study (PDF 244kb)
2005 Destination Marketing Organization Manual (PDF 171kb)
2008 Destination Marketing Organization Manual (PDF 404kb) (new)
Destination Branding White Paper (PDF 462kb)
Michigan 2001 Travel Summary (PDF 106mb)
Michigan 2002 Travel Summary (PDF 312kb)
Michigan Cool Cities Survey: Summary of Findings (115kb)
Michigan Museum Economic Impact Study Executive Summary (PDF 29kb)
Michigan Museum Impact Study 2004 (PDF 3.5mb)
Pre/Post 2002 Campaign Report (PDF 294kb)
Pre/Post 2003 Campaign Report (PDF 1mb)
Pre/Post 2004 Campaign Report (PDF 1mb)
Return on Investment Report (PDF 1mb)
Ski Survey (PDF 386kb)
Travel Business Barometer Summary (PDF 164kb)
Travel Barometer Report Labor Day 2005(PDF 1014kb)
Travel Barometer Report Memorial Day 2005 (PDF 980kb)
Travel Barometer Report Labor Day 2004 (PDF 947kb)
Web Site Evaluation for Destination Marketing Organizations (PDF 621kb)
Web Site Evaluation: Terminology and Measurement (PDF 313kb)
Word-of-Mouth Advertising White Paper (PDF 922kb)
Canadian Travel to Michigan 2003 (PDF 156kb)
 

Conversion Studies

Conversion Study White Paper (PDF 327kb)
E-Newsletter Final Report (PDF 522kb)
Fall 2001 (PDF 607kb)
Fall 2000 (PDF 535kb)
Fall 1999 (PDF 475kb)
Summer 2001 Final (PDF 607kb)
Summer 2000 (PDF 521kb)
Travel Ideas Final (PDF 678kb)
Winter 2001-2002 (PDF 570kb)
Winter 2000-2001 (PDF 543kb)
Winter 2000-2001 Survey (PDF 175kb)
Winter 99-2000 (PDF 500kb)
Winter 98-99 (PDF 281kb)
 

MSU Travel & Tourism Statistics
The Michigan State University Department of Park, Recreation and Tourism Resources (PRTR) and Travel Michigan organization offer information on tourism studies and research useful to tourism industry participants. Information includes data and reports from tourism and travel industries, links to economic impact studies and other resources related to the field of tourism.